CaseStudy
$5M+ Annual Revenue Boost Through Personalized Recommendations for a Leading Marketplace
Introduction
A marketplace deployed a machine learning-based recommendation engine using AWS services to boost engagement and revenue through real-time, personalized product suggestions.
Driving Revenue and Engagement with Real-Time Personalized Recommendations
Technology
Processed raw customer data using PySpark on Amazon EKS and stored features in AWS SageMaker Feature Store for modeling.
Trained models with a custom SDK and served predictions using API/GRPC, achieving sub-70ms latency at high request volumes.
Used Amazon ElastiCache for Redis as an online feature store for low-latency inference and optimized storage.
Integrated Datadog and a Spark-Kafka pipeline for live monitoring and continuous model enhancement.
Solutions
PySpark & AWS SageMaker | Description:Used for scalable data transformation and feature storage to support ML training workflows. |
Redis & Amazon ElastiCache | Description:Enabled fast, real-time serving of recommendations with optimized performance. |
Datadog & Spark-Kafka Pipeline | Description:Provided system observability and advanced data logging for model optimization. |
API/GRPC Framework | Description:Ensured reliable, regionally distributed delivery of real-time predictions. |
Impact and Results
Elevated User Engagement
Increased Annual Revenue
Content Personalization
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