CaseStudy
Optimizing Inventory & Customer Experience for a Mid-Sized E-Commerce Retailer
Introduction
A growing mid-sized fashion retailer was having trouble managing its inventory and connecting with customers. With over 10,000 products and more than 500,000 visitors each month, doing things manually was causing a lot of problems. Items were either out of stock or piling up in storage - about 15% of products would run out, while 20% sat as excess. These issues added up to nearly $2 million lost each year through missed sales and storage costs. On the marketing side, broad campaigns weren’t getting much attention, and conversion rates were stuck at 1.5%. To tackle all of this, the company brought in CloudPro.AI to help make smarter, data-backed decisions across the board.
CloudPro.AI helped a mid-sized e-commerce retailer lower inventory costs, increase sales by 25%, and keep more customers coming back - using cloud-based tools and smart analytics built around real business needs.
Technology
Migrated all inventory, sales, and customer data from legacy systems into a centralized cloud warehouse for easy access and unified analysis.
Implemented Apache Airflow to automate ETL processes, ensuring data was always up-to-date and reducing manual workload.
Deployed machine learning models with TensorFlow and Prophet to forecast product demand at the SKU level and optimize stock levels.
Built AI-driven recommendation engines to deliver tailored product suggestions to customers, increasing engagement and average order value.
Developed interactive Tableau dashboards for inventory, sales, and marketing teams to enable fast, data-driven decision-making.
Solutions
AWS Redshift | Description:A fully managed, scalable cloud data warehouse used to centralize the retailer’s inventory and customer data, enabling unified analysis and reporting. |
Google BigQuery | Description:A serverless analytics platform that powered fast, large-scale demand forecasting and sales trend analysis for more accurate inventory planning. |
Apache Airflow | Description:An open-source workflow automation tool that orchestrated and scheduled the retailer’s ETL pipelines, reducing data processing time from hours to minutes. |
Tableau | Description:A business intelligence platform that delivered real-time, interactive dashboards, giving business teams actionable insights into inventory and customer behavior. |
TensorFlow | Description:A machine learning framework used to build personalized product recommendation models, directly increasing average order value and customer engagement. |
Impact and Results
Stockouts dropped by 35%, ensuring popular items were consistently available and minimizing lost sales.
The company has anticipated to save $1.2 million annually by lowering excess inventory and cutting storage and clearance costs.
Quarterly revenue grew by 25% as a result of smarter inventory management and personalized marketing.
Customer retention improved, as targeted recommendations and a better shopping experience encouraged more repeat purchases.
Automated data processes cut manual reporting time by 90%, freeing staff for higher-value tasks and decision-making.
Working with CloudPro.AI, this mid-sized e-commerce retailer was able to organize its operations by making the practical use of cloud technology, advanced analytics, and AI. A centralized data system and automated workflows gave the team access to real-time insights, while predictive tools and personalized suggestions helped solve key issues in inventory and customer engagement. The results: lower costs, higher sales, and a more flexible, data-savvy business ready to scale. This success story shows how our hands-on, customized approach helps companies turn everyday challenges into long-term advantages.
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